TikTok: Not Just Another Social Media Platform
We know you’re already using Turno to take care of your Airbnb cleaning needs — but where can you turn to find answers to your other Airbnb-related questions? Our answer: TikTok.
TikTok has become more than a guilty-pleasure platform for entertainment; it’s emerged as a dynamic hub where individuals from diverse backgrounds come together to share their experiences and expertise. Short-term rental content creators cover an extensive range of topics, ensuring operators of all sizes can find valuable insights to enhance and grow their hosting business.
From investment strategies to interior décor ideas, marketing tips, and guest communication techniques, TikTok is a deep-well resource of actionable information.
10 Must-Follow TikTok Content Creators to Level Up Your Airbnb Hosting Game
By following Airbnb content creators on TikTok, you’ll stay updated on the latest trends and best practices and gain access to a supportive community where you can exchange ideas and seek guidance from fellow hosts and experts alike. So, get ready to refresh your ‘For You’ page and elevate your hosting game with the wisdom shared by these TikTok influencers:
1. @melefante6
Real estate investor and Airbnb expert Michael Elefante has built an impressive following on TikTok by combining the latest trends with valuable insider tips.
Michael began investing in short-term rentals in 2019 with his wife. They launched with two properties in Nashville, Tennessee, and quickly expanded from there – becoming Airbnb Superhosts. In addition to their Airbnb host status, Michael and his wife partnered with Elliott and Kylie Caldwell to start a vacation rental management company, Home Team Vacation Rentals.
Michael creates content for everyone within the short-term rental industry drawing on his expertise in managing multiple properties. On TikTok, he shares entertaining stories of success and lessons learned from mistakes. His real-life experiences help him make short videos filled with useful tips and advice. If you’re interested in learning more from Michael outside of social media, he also offers a master course in vacation rental management, BNB Investor Academy.
2. @thekarwells
Best friends and co-founders of The KarWells, Emily Karnaz and Sarah Glidewell create engaging content focused on investing, consulting, arbitraging, and designing high-end vacation rentals.
Combined, these STR pros have created, designed, and installed over 50 short-term rental properties. Since 2020, they’ve grown their portfolio of Midwest investments and expanded to markets across the US. Their candid stories recounting their successes and struggles to navigate an STR business during the pandemic kick-started their loyal following on TikTok.
As Airbnb content creators, Emily and Sarah offer a unique blend of personal experiences and professional insights. Whether it’s showcasing intricate interior design details, tailored amenities, or innovative property features, they share practical strategies for curating unforgettable guest experiences. Their transparency in their journey and with clients has helped them build a large and dedicated fanbase.
3. @derekcheungbnb
Derek Cheung built a name for himself within the vacation rental industry when he entered real estate investing at twenty-one years old. Focusing his expertise on rental arbitrage, Derek expanded his portfolio to feature over 50 properties nationwide in just three years. His story has been shared on Business Insider – inspiring other short-term rental entrepreneurs.
Derek’s TikTok channel features guidance on making the right property investment decisions from the beginning. His content provides a realistic breakdown of costs and potential earnings you can expect when first starting your vacation rental business. Following and engaging with Derek through TikTok can help early-stage investors make informed decisions through each phase of running a short-term rental.
In addition to learning from his TikTok channel, hosts can uncover more growth opportunities through Derek’s one-on-one consulting and online course, Airbnb Empire Academy.
4. @madiandskyler
Operating their vacation rental business from Upstate, New York, power couple, Madi and Skyler, share authentic insights into how they invest and take care of their rentals. From DIY renovations to tips on instant equity gains, they deliver a variety of content for hosts to follow and learn from.
As real estate investors and entrepreneurs, Madi and Skyler have the necessary tools and experience to equip their followers with actionable advice. Both are committed to helping other hosts achieve success. Their commitment to providing the best resources to start and grow a vacation rental business is also reflected in their STR book club – where they curate essential readings to enrich members’ understanding of the Airbnb industry further.
With their expertise and dedication, Madi and Skyler go above and beyond to provide insights, strategies, and inspiration to help you succeed in the vacation rental business. Follow this duo to get the most out of your journey in the vacation rental industry.
5. @selfbnb
Cory is an Airbnb Superhost, ambassador, and mentor who focuses his content specifically for self-managing hosts. He takes his followers along with him into his properties and shares his practical advice tips and reasoning with real-world examples.
In his engaging videos, Cory delves into a wide array of topics essential to successful hosting. From mastering the art of guest communication to selecting the perfect linens to enhance your property’s appeal, he leaves no stone unturned. Also, drawing from his hands-on experiences, Cory shares how self-managing hosts can navigate the intricacies of the short-term rental landscape with confidence and finesse to set themselves and their businesses up for success.
Grow your vacation rental business with Cory’s insider secrets to achieving Airbnb’s Superhost status, adeptly handling the challenge of negative reviews, managing daily operations, and more.
6. @mreugene06
Airbnb coach and strategist, Eugene Fanfan, is an expert in real estate investing and rental arbitrage. As he shares in his channel, Eugene built a six-figure vacation rental portfolio without owning a property.
Eugene’s educational TikTok content is geared toward helping individuals interested in launching a vacation rental business but who don’t know where to start, if they should invest in or buy a property, or don’t know if they have the financial resources to manage a successful Airbnb.
With Eugene as a TikTok mentor, early-stage hosts can gain knowledge and market insights honed through his first-hand experience. His practical tips and actionable strategies offer valuable tools for scaling vacation rental businesses. From deciphering market trends to optimizing financial resources, Eugene equips his followers with the skills and confidence to navigate the complexities of the short-term rental industry.
7. @inayahmcmillan
At eighteen years old, Inayah McMillan began her journey as an entrepreneur, short-term rental investor, and host. Now, three years later, she has built a lucrative Airbnb business.
Inayah uses her TikTok channel to educate and inspire others regarding all things short-term rental. From practical advice on property acquisition to savvy marketing strategies and guest management techniques, her content covers a wide range of vacation rental topics.
Uncommon among growth-minded investors, Inayah offers her followers the benefits of financial transparency by openly sharing details about her earnings per booking and the various costs involved in initiating and sustaining a short-term rental business long-term. Her candid approach provides a realistic perspective on the financial aspects of STRs. The benefits of Inayah’s content don’t end there. Her relatable approach and genuine passion for sharing knowledge have created a true community among her followers who network and exchange ideas with like-minded individuals.
8. @monicas.house
Airbnb coach and investor, Monica Robles, quit her 9-5 job and made her first Airbnb property investment in 2022 – kick-starting her career in the short-term rental industry. Now, Monica shares through her TikTok platform how she was able to take the leap into purchasing her first vacation rental property and work from anywhere in the world.
From complete, weekly financial breakdowns to a day in her life as a host who manages her Airbnb properties remotely, Monica’s feed delivers a comprehensive look into how she operates her vacation rental business. Whether you’re new to the arena or have been in the vacation rental market for a while, Monica’s content can help provide a clear picture of the remote operations of a successful Airbnb business.
In addition to sharing her tips and tricks, Monica includes entertaining and aesthetic videos of her travels. She showcases how long guests stay in her rentals and how much they pay per booking to help others understand the management processes that enable her to travel and work simultaneously.
9. @zoeyberghoff
Zoey Berghoff and her husband, Reid, are passionate about offering guests unforgettable experiences at their short-term rental properties. Their journey began in 2019 when they listed their first unconventional property: a glamping site. This unique setup was only the beginning of their STR journey.
The immediate success of their glamping site encouraged Zoey and her husband to expand their property portfolio. They added another glamping experience and gradually ventured into renovating rustic and historically charming properties. This expansion diversified their portfolio while boosting their revenues.
Zoey and Reid have mastered the art of property renovation, transforming ordinary spaces into luxurious accommodations. They choose to spend time traveling in Tahiti, while simultaneously managing their successful properties remotely and ensuring guests enjoy exceptional stays.
Follow Zoey to discover how she and her husband transform properties into high-end accommodations. Their videos offer a behind-the-scenes look at their journey, showcasing everything from property renovations to guest interactions.
10. @thebaileykramer
Real estate investor, Bailey Kramer, has built his TikTok platform around educating individuals on how to turn Airbnb investments into lucrative cash flows. From snippets of guest appearances on short-term rental podcasts to speaking directly to his followers about increasing the value of their Airbnb business, Bailey is a key resource and expert within the industry.
Bailey expertly breaks down complex concepts into easy-to-understand nuggets of wisdom. Through his bite-sized videos, he simplifies the process of increasing the value of an Airbnb business. From enhancing a property’s value to understanding Airbnb cash flows, Bailey covers a range of topics crucial for success in the short-term rental industry. Hi TikTok content is practical, actionable, and rooted in real-world experience.
Whether you’re a novice looking to dip your toes into short-term rentals or a seasoned investor seeking to optimize your existing portfolio, Bailey’s insights and expertise provide guidance and inspiration to thrive in the competitive STR industry.
Simplify Hosting with Expert Insights from STR TikTok Content Creators
Don’t miss out on the opportunity to learn from the best in the business by following top industry experts on TikTok. These educational and entertaining creators present topics in approachable and understandable ways, allowing you to learn and grow on your own time.
Check out these TikTok content creators to improve your hosting skills, solve problems more efficiently, and give guests great experiences that lead to lasting success in short-term rentals.
