Running a Cleaning Business

Cleaner’s Guide: Airbnb Laundry and Linen Services  

Discover how offering Airbnb laundry and linen services can elevate the guest experience and enhance property management for your host clients. This guide reviews the critical role of short-term rental cleaners in securing positive reviews and repeat bookings, while providing Airbnb cleaners with a lucrative opportunity to expand their service offerings.

By The Turno Team

Last updated: September 06, 2024

Offering Airbnb Laundry Services as an STR Cleaner 

As an Airbnb cleaning professional, you play a vital role in maintaining the cleanliness and comfort of short-term rental properties (STRs). One of the most important aspects of every turnover is managing the laundry requirements. This guide explores the critical role of laundry services in maintaining high standards in vacation rentals, addressing the needs of Airbnb hosts, and offering tips to help you offer efficient, well-priced laundry care options to your clients.

Impact on Guest Satisfaction and Reviews

Cleanliness has a direct impact on guest satisfaction and online reviews. A spotless rental can make the difference between a five-star review and a disappointing rating. Properties rated highly for cleanliness are more likely to achieve higher listing visibility on Airbnb, fueling repeat bookings and more positive reviews. 

Paying attention to details, like clean linens and neatly folded towels, can make a big difference. Guests notice when these items are well cared for and nicely presented. Your role is key in helping hosts maintain high standards and keep their guests happy. 

Partnership Opportunities for Laundry Service Providers

Managing the revolving door of bed linens and towels is an ongoing and necessary task for every vacation rental operator. All properties need clean sheets, towels, and other bedding regularly and outsourcing laundry can become a management nightmare, particularly for hosts who remotely manage their properties. 

As an STR cleaner, you have a wonderful opportunity to support your Airbnb clients and partner with them to enhance the guest experience. By offering reliable and high-quality laundry services, you can help hosts shed the hassles of handling laundry while you gain a steady stream of business and revenue.

woman neatly putting folded linens into cupboard

Understanding the Laundry Needs of Airbnb Hosts

Airbnb hosts can face many challenges when maintaining their properties’ cleanliness and overall guest experience. Specialized laundry services can be a game-changer for many hosts, helping them ensure linens and towels are always guest-ready.

Guest Turnover

Many vacation rentals experience high guest turnover, leading to increased laundry demands. For these busy properties, quick turnaround times are essential and there is no time for error. However, the constant cycle of washing, drying, folding, and replacing these items can become a time-consuming task, diverting hosts’ attention from other important aspects of property management. Offer additional services like laundry and linen care to alleviate this pressure on busy listings and help your clients focus on other aspects of their hosting business.

Quality Expectations

Airbnb guests have high expectations of the quality of their stay. This includes the cleanliness and freshness of all linens and towels. Hosts must ensure that every item meets a high standard of cleanliness, free from stains and odors, to maintain good reviews and repeat bookings. Consistently delivering this quality can be challenging without professional laundry support.

This is where you come in as an Airbnb cleaner. Your knowledge of handling fabrics, using the proper detergents and cleaning process for each fabric type, and ensuring proper drying techniques can prevent wear and tear, extend the life of linens, and keep them looking new for each guest.

Timeliness and Efficiency

Hosts manage their listing’s marketing, bookings, guest communications, ongoing property maintenance, and much more. Efficiency is crucial to ensuring that everything runs smoothly. This also applies to managing a property’s laundry alongside other turnover tasks such as cleaning and restocking. 

Effective laundry services must be timely and reliable, ensuring that all bed linens are freshly cleaned, beds neatly remade, and bath linens ready for the next guest without delay. When offering Airbnb laundry services to hosts, think about the time each service requires and be sure you’re able to consistently deliver within those expectations.

clean linens in plastic wrapping

Types of Laundry Services Offered by Airbnb Cleaners 

You can offer a range of laundry services tailored to meet the specific needs of hosts. Below are common Airbnb laundry services. By understanding a host’s options, you are positioned to help them choose the right service that fits their schedule, budget, and quality requirements. 

In-house vs. Outsourced Services

In-house laundry services involve using the property’s laundry facilities to wash, dry, and fold linens and towels in between guest stays during each turnover. This option can be cost-effective and allows for greater control over the process. However, it can also be time-consuming and detract from other turnover tasks. When discussing in-house laundry with potential clients, ask about the quantity of laundry as well as the speed and efficiency of the laundry machines located at the property. 

Outsourced services, on the other hand, involve removing used laundry from the premises and laundering it elsewhere. Many Airbnb cleaners partner with their host clients to take the dirty linens with them when they complete a turnover. For a fee, you can provide outsourced laundry services where you clean, dry, fold, and care for a property’s linens, returning the freshly laundered items to the home during the next turnover. 

Offering outsourced laundry services generates added income for you but requires a clear agreement between the cleaner and the host to avoid misunderstanding or miscommunication. Because all linens and towels are the host’s property, it’s important that each party understand and agree upon the details of the laundry’s removal, care, and return. 

Full-Service Options

Full-service laundry solutions offer comprehensive care, including pick-up, cleaning, and delivery of linens and towels. These commercial services generally include sorting, washing, drying, folding, and packaging items, making it easy for hosts to quickly replace used items with fresh ones. Full-service laundry services are ideal for hosts who prefer a hands-off approach and want to ensure high-quality results without the hassle.

Specialized Services

In addition to standard laundry services, Airbnb cleaners can offer specialized options such as ironing, stain removal, and fabric care. These services can be particularly valuable for maintaining luxury linens and ensuring that all items are presented in the best possible condition. Specialized care can help prolong the life of fabrics and keep them looking their best for every guest.

laundress in front of machine

How to Charge for Airbnb Laundry Services 

Pricing Models 

When determining how to charge for linen and laundry services, it’s helpful to consider different pricing models:  

  • Time-based pricing charges clients based on the amount of time spent on the service, which can be suitable for properties with variable laundry needs. 
  • Service-based pricing charges a flat fee for specific services, offering predictability and simplicity for both the cleaner and the host.

Transparency in pricing helps build trust with clients. Clearly outline what services are included in each price point and ensure there are no hidden fees. Value-driven pricing emphasizes the benefits of your services, such as convenience, quality consistency, and time savings, all of which help justify your rates and demonstrate your service’s worth to the host.

Pricing Considerations 

When setting prices, consider factors such as the time-sensitivity of laundry needs, the frequency of service, and the types and levels of service required. 

For example, urgent same-day service might cost more than regular weekly service. Hosts may also be willing to pay more for specialized services like stain removal or ironing. Your pricing should reflect the level of effort and expertise involved while remaining competitive with other local service providers.

Marketing Your Airbnb Laundry Services 

Communicating Value to Hosts 

Effectively communicate the value of your laundry services to hosts by highlighting the benefits you bring to their business. Emphasize how your services can save them time, ensure high-quality results, and enhance their guests’ experience. Putting yourself in the host’s shoes, explain how your services can help them achieve better reviews and higher occupancy rates, ultimately leading to increased revenue.

Showcase your skills and any specialized services you offer. This includes expertise in handling delicate fabrics, advanced stain removal techniques, or eco-friendly laundry practices. Highlighting these skills can set you apart from competitors and appeal to hosts looking for top-tier linen and laundry services.

Optimize Your Turno Profile 

Enhance your visibility on platforms like Turno by optimizing your Marketplace profile to highlight your laundry care services. Include a detailed bio, welcoming chat messages, and ready-to-go pricing for additional services. Make sure your profile clearly communicates the benefits of your laundry services.

Enhance Service Offerings with Airbnb Laundry Care 

Providing laundry services for Airbnb hosts can enhance their ability to manage guest turnover efficiently while maintaining high-quality standards. By offering specialized services as a professional Airbnb cleaner, you can build a steady and profitable income stream into your cleaning business model.

The Turno Team Avatar
The Turno Team , The Turno Team researches and publishes articles designed to provide short-term rental Hosts, Property Managers, and Airbnb Cleaners with insightful, useful resources. Articles written by the Turno Team cover a wide range of STR interests, from the latest industry data and best practices to real-world, practical advice on running efficient, revenue-generating vacation rental businesses in an ever-changing market.